If you have a basic understanding of Meta Tags, they are brief HTML elements regarding web pages. Search engines and surfers find them very useful to identify websites among the millions according to subject areas. Meta Tags are rather simple and must be written in a code pertaining to the CMS. Consider the most important in terms of SEO.
The Title Tag
Like the title of a chapter of a book, above all are the title tags that inform search engines and surfers accurately about the website. The keywords are highlighted in the search engine results.
<title>Title is placed here</title>
Restrictions are imposed upon the length of the title tag to perhaps 70 characters. Longer tags may be shortened by the search engine. The Page Title Pixel Meter helps identify if the title tag is too long.
The H1 – H6 tags
The H1 tag appears at the top of the page and usually the headline or title is indicated by that tag. H2 to H6 refer to subheadings in the writing. The content must use several paragraphs in a decreasing logical order of importance in the article.
The Meta description
You must have read them in the search engine result pages. The Meta description is a very short paragraph that appears under the page URL. That description should tally with the title and the content of the article.
According to page content, use the best keywords in the title, the most important occurring at the beginning and the lesser later. Keywords should not only cater to search engines but to users too.
Separate keywords with pipes (|), very convenient to include short information. Words like but and the, is, which and then don’t help SEO and occupy space. (keywords1 | keywords2 |keywords3)
Include Brand names
The title could begin with a powerful brand name and that elevates SEO and helps those in search of a particular brand.
Considering the vast quantities of data used in social media nowadays, companies like Google+, Facebook and Twitter allows the use of tags that lead to better content creation. Samples of Facebook Open Graph Meta Tags that arrange the user’s timeline contents are og:title, og:type and og:image.
Meant for search engine bots, the robots meta tags help to indicate that the page and its links should not be indexed or followed. <meta name=”robots” content=”noindex”/>
Use Meta Tag Analyzer Tool